![]() This research uses a descriptive qualitative, by collecting several data through a triangulation method. The collected data would be analyzed by using Miles, Huberman, and Saldana analysis method models. The result presents that work motivation of the drivers influenced by individual character and work environment factor. This study describes and analyzes the work motivation of drivers who are join in PT. ![]() Motivation that comes from partners of business is very important to be managed by company, therefore the goals could be carried out well. Start-up company, work motivation, organization support, Gojek AbstractĪ start-up company is a phenomenon of business development, based on information technology through digital marketing by using Internet technology, in the form of an application that integrate the owners and users. Human resources who are in charge in organization is not only employees, but also partners for business outside the company.
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